An integrated approach to hotel management and investment.

Step Partners is a fully-integrated hotel management and investment company focussed on the European market.

We work together with a select group of institutional equity partners to acquire and manage hotel assets and hotel portfolios.

We specialize in turnaround situations with the aim of creating above market returns through strategic, operational and financial re-positioning.

Step is currently expanding its portfolio of hotels with a focus on acquisitions in Germany and surrounding countries.

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Step is focussed on three principal business activities:

Hotel Management

Step Partners brings superior capabilities in hotel management, financial administration, sales & marketing, revenue management and hotel technology.

In addition to managing proprietary assets, Step provides third-party hotel management solutions as well as hotel consulting.

Step creates value through an active repositioning approach that often involves extensive property refurbishments, conversions and operational turnarounds.

Through its robust financial and IT infrastructure, Step provides best-in-class, institutional grade reporting for maximum transparency.

Step is dedicated to helping our institutional investors exceed their return hurdles and maximise profitability.

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Project Management

Step’s principals have led more than 30 hotel renovations in Europe and North America.

We believe that operational considerations should be first and foremost in the planning, design and execution of a hotel renovation.

We bring our extensive hotel management experience to bear throughout the renovation process. Our goal is to ensure that the hotel operation can produce the most cash flow within the building parameters.

Throughout the process our goal is to minimise risk and complete the project on-time and on-budget.

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Hotel Investment

Step structures its management and investment activities through partnerships with institutional investors.

Each partnership takes the form of a dedicated, programmatic investment platform built around a focused business strategy.

In 2021, Step established the Alchemy Step Hotel Group (“ASHG”) together with London-based Alchemy Partners LLP (“Alchemy”).

ASHG is currently deploying €250 million of equity capital into special opportunities in hotel assets in Germany and surrounding countries with a focus on second-tier cities.

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